Rubicon Announces Waste and Recycling Partnership With City of Atlanta

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Rubicon Global recently announced a public-private partnership with its host city, Atlanta, GA, that will assist the city in advancing its environmental leadership through recycling and waste technologies.

The ultimate goal of this partnership is to use technology to help improve the city’s residential recycling and waste services. Rubicon’s proprietary cloud-based platform is being used as part of the initiative, which will run for six months.

Michael Allegretti, Director of Public Policy for Rubicon, explained in a statement that the company is constructing a new ideal for the waste and recycling industries. He said one of their goals is to realign incentives in a manner that operates “away from landfills and in favor of more sustainable communities.”

In addition to utilizing Rubicon’s technological services, the partnership will help gather and distribute valuable data to the Mayor’s Office of Sustainability. One of the biggest benefits is that Rubicon’s technology will allow for real-time updates on topics such as landfill diversion and recycling rates. Approximately 69% of steel is recycled in the U.S. every year, but improvement is the key to the future.

Not only does working with Rubicon provide the city with valuable data, it allows the city the possibility of cutting costs while helping climate change efforts and still supporting local growth.

The partnership is also the first of its kind for Rubicon. The company hopes that it will open the gateway to work with more cities in the future for waste collection. Rubicon might have revenues stretching into the hundreds of thousands, but compared to industry giants like Waste Management, the company is still just getting started.

Rubicon Global co-founder and CEO Nate Morris has expressed excitement about the partnership not only for the company’s growth, but for the positive impact it could have on the waste industry as a whole. “It’s another big step toward achieving the goal of less expensive, more responsible waste and recycling,” ha added.

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