Starting at the end of February, American consumers will be able to buy a subscription to their electric toothbrush.
It might sound ridiculous, but yes, the digital world is taking over toothbrushes, thanks to a startup company called Quip. According to tech site Engadget, Quip has created a new kind of toothbrush by combining two things that many people already use: electric toothbrushes and automatic delivery services.
The electric toothbrush provided by Quip is nothing particularly special — like many modern electric toothbrushes, the handle vibrates for two minutes so you don’t have to keep track of the time yourself, and it even stops quickly every 30 seconds to let you know when to move on to a different section of your mouth. It runs on normal AAA batteries (either standard replaceable or rechargeable) and has a “personal handle FOR LIFE,” according to Quip’s official website.
The brush itself costs between $25 and $40 (an inferior, non-electric toothbrush is also available for $5 to $20), but when you buy your first Quip, you don’t just buy the brush. Customers choose a starter kit when buying their first Quip brush, which includes a handle of their choice, a replaceable brush head, and two tubes of toothpaste (one regular size, one travel size).
The real defining feature of Quip, however, is that it offers customers a subscription service for their brush. For $10 every three months ($5 for manual brushes), Quip automatically sends refill packages in the mail, complete with replacement brush heads and toothpaste tubes. Customers have the option of purchasing single products at a time, with no obligation to sign up for subscription services.
The main benefit of Quip seems to be that it offers consumers more reassurance that they’re taking care of their teeth properly, without having to remember to pick up new toothbrushes at the store. That being said, the concept behind the service isn’t particularly unique (many companies already use subscription services), and the product line is very limited (toothpaste flavor options appear to be limited to “mint fluoride” right now). Additionally, Quip doesn’t seem to offer extra cleaning products that are recommended for maintaining dental health, like floss or mouthwash.
Perhaps consumers will decide that the convenience of a toothbrush subscription service really isn’t worth the price, but at the moment, the product is incredibly popular. According to Quip’s website, the first batch of starter kits will be sent out at the end of February, and the second batch will likely be sent out in March.
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