Will Apple Kill the Mobile Web By Blocking Ads on Its Safari App?

Info Tech  > Technology >  Will Apple Kill the Mobile Web By Blocking Ads on Its Safari App?
0 Comments

Last week, Apple announced that its new iOS 9 operating system will allow developers to create tools and extensions allowing users to block ads from appearing on its mobile Safari browser. Across the Internet, this news is causing a major meltdown.

By allowing ad blocking on Safari, Apple may make ad blocking go mainstream, causing the lucrative business of online advertising to run dry -- and fast.
By allowing ad blocking on Safari, Apple may make ad blocking go mainstream, causing the lucrative business of online advertising to run dry — and fast.

Journalists, marketers and advertisers alike are taking to the web to air their concerns. By allowing ad blocking on Safari, Apple may make ad blocking go mainstream, causing the lucrative business of online advertising to run dry — and fast.

The decision could also harm Apple itself by making the user experience on Safari more frustrating, causing people to switch to Google Chrome or another browser while browsing on their mobile devices, opponents say.

“If browsers start negatively impacting publishers’ abilities to monetize their mobile content, it may trigger a backlash where certain sites are ‘not optimized for use with Safari,'” wrote Philip Elmer-DeWitt at Fortune.

Mobile advertising has become an increasingly vital part of marketing to an online audience, especially when more than 50% of people who own a smartphone primarily surf the web from their phones. As a result, it’s no surprise at all that marketing executives are panicking at the news that Safari — the web browser ubiquitously used by iPhone owners — will no longer display ads to users.

But there’s plenty of evidence that indicates taking ads off Safari won’t kill the mobile web. In fact, the iOS 9 update might actually allow mobile ads to thrive within other apps, such as Facebook, YouTube and Twitter. Because the ad-blocking extension doesn’t extend to apps that aren’t Safari, it’s only websites and companies that are web-reliant that need to worry about losing ad revenue.

“If I was Facebook or Twitter, I would not be worried about this at all because almost everything I do is app-based,” Tim Dunn, director of strategy at digital marketing agency Isobar told BuzzFeed News.

Additionally, allowing ad blocking could actually help encourage better practices among advertisers and publishers, CIO.com reported. By giving users the choice to block ads on their mobile web browsers, advertisers will be forced to consider why their ads are putting users off. This both empowers users to avoid annoying ad practices, and provides an impetus to advertisers to improve their mobile ads.

Instead of being overcome with blind rage toward Apple’s latest move, it’s better to take a step back and look at Apple’s reasons for allowing ad blocking in the first place — and to analyze how this inevitable change could actually be beneficial.

Leave a Reply

Your email address will not be published. Required fields are marked *

do cbd gummies enlarge penis natural male enhancer 100 hrs lavender essential oils male enhancement safe male erection pills vrox male enhancement bar code foods and supplements for erectile dysfunction dietary and nutrition supplements for helps men erectile dysfunction does weightlifting help with premature ejaculation cbd gummies and erectile dysfunction ma kava male enhancement pills for sale erection pills reviews uk extenze liquid how fast does it work weight loss supplements for hypoglycemics phenq weight loss pills side effects how to eat apple cider vinegar gummies best weight loss pills that actually work fast are there any weight loss pills that really work acai weight loss supplement best weight loss pills for me what weight loss pills can doctors prescribe uk life extension weight loss pills ephedra weight loss pills uk power slim weight loss pills fast burn it weight loss pill email supplement to take for weight loss reviews on transform keto acv gummies elevate supplement weight loss most effective otc weight loss supplement names for cbd products can cbd tincture be used topically for pain cbd gummy best value chill gummies 100x cbd cbd products seattle hashtag who owns choice cbd gummies southern organics cbd gummy candy 60 percent of cbd users were taking it for anxiety cbd gummies huntington beach ca green earth cbd gummies dwell cbd gummies are eagle hemp cbd gummies legitimate